Swords Today, Economy
McDonald’s Happy Food Says Goodbye To Plastic Toys
Afamous McDonald’s happy food with a history of more than 40 years is going to experience a little revolution. Of course, as reported Parisian, The American brand will draw a document about plastic toys in its French restaurants. A step that should take effect today, even if some institutions are a little late. Instead, customers can find coloring books, collectible cards, and cardboard toys.
“I have made the decision to remove plastic wherever possible, and we have invested heavily in innovation with answers that are relevant to our users and the environment,” explains Navfal Trobelsi, CEO of McDonald’s France. This choice to transform Happy Meal is actually part of the desire to make the brand “green”. In 2019, the brand announced the removal of straw and its intention to reduce the widespread use of plastic in Europe. A new packaging has been announced for a dessert called McFlory.
The Zero Waste France Association, which fights against pollution and waste disposal, remains skeptical of this position. “We do not want to change the model, because they do not question the principle of low – end single use toys that promote excessive consumption and waste production,” said Judge Alice Elfassi, co-chair of the Environmentally Responsible Legal Daily Column.